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Colour Stickers, Colour Labels and Colour Sticker Printing

1 years ago 1065 Views No comments

hat do we mean by Full Colour Stickers?

Printing stickers has evolved over the years. Traditional sticker printing produced stickers using spot colours, such as Pantone colours, often by screen printing. Spot colours are essentially a limited set of pre-defined colours.

The useful aspect of spot colours is that because colour choice is limited to a defined colour chart colour-matching is made more possible. The list of colours can be quite extensive as in the case of Pantone, or quite restricted as with some digital spot colour printers such as the Gerber Edge printers, using thermal transfer printing technology.

However, with the advancement of digital inkjet printing most short-run sticker printing is now done in full colour.

Full colour stickers

Full colour sticker printing does not use spot colours like the Pantone system. Rather, all colours are made up 4 primary colours: Cyan, Magenta, Yellow and blacK. For this reason it has also become known as CMYK printing, 4-colour printing or Process printing.

It is important to note, however, that most digital CMYK printers do not print white, but assume that the media on which is being printed is white in the first place. Therefore, any white in the sticker design, will not come from the inks but from the base material (i.e. vinyl or paper) that is white.

Through the use of the CMYK colour system millions of colours can be reproduced. Although Pantone colours and other spot colours cannot be matched perfectly, in most cases full colour printing can come pretty close

CMYK or full colour printing is the most cost effective way of printing colour stickers for short runs.

What are the advantages of Full Colour Stickers over Spot Colour Stickers?

1. Full colour stickers are more economical to produce while the quantities remain low.

2. Full colour stickers can be printed at high resolution and are best used where the stickers have used shading, gradients or photo style graphics.

What are the disadvantages of Full Colour Stickers compared to Spot Colour Stickers?

1. Full colour printing cannot usually print white, and where digital printers do print white, the white is not a very good white, but rather an off-white (either a grey or cream white). Therefore, full colour stickers are often restricted to white media, where the white in the sticker comes from the media itself and not the inks.

2. Full colour printing is unable to print special-effect colours such as fluorescents or metallics. These special colours are restricted to spot colour printing.

3. Full colour printing becomes uneconomical at high quantities. At high quantities screen printing is best used (although the print quality is reduced when stickers are screen printed).

4. Full colour stickers when printed digitally can scratch or have the inks rubbed off if they are not laminated. This is especially the case if printed onto gloss media. The answer to this is to laminate these stickers. Lamination is the process of covering the inks with a film of transparent vinyl.

The different types of Colour Stickers

The most common type of colour sticker is printed onto self-adhesive vinyl. We tend to call these vinyl stickers. Vinyl stickers are further categorised in a number of ways depending largely on the quality of the vinyl. At Edge Stickers we simplify the choice for you by offering economy vinyl stickers and premium vinyl stickers.

Full colour stickers can also come in the form of paper stickers. At the time of writing Edge Stickers offers a quality paper sticker that can be ordered direct from our website. The company also produces a economy paper label (on rolls) that is more suitable for large run packaging (contact our sales team for more details).